当前位置:HOME >> 新闻资讯 >> 公司新闻 >> 查看详情

黏土案例 | JIL SANDER巴黎旗舰店

公司新闻2022-03-03 15:03:36

巴黎旗舰店在蒙田大道重新开业,延续了品牌的新零售理念。鉴于巴黎作为全球领先的时尚之都的地位,位于绿树成荫的蒙田大道的JIL SANDER旗舰店一直是该奢侈品牌零售网络的基石。

Paris flagship store reopened on Montaigne Avenue, continuing the brand's new retail concept. Given Paris's position as the world's leading fashion capital, the JIL SANDER flagship store on the tree lined Montaigne Avenue has always been the cornerstone of the luxury brand's retail network.

新蒙田大道商店的底层是一个圆形房间,一个画廊入口,一个欢迎空间,中间有一个平台,侧壁有长凳。大厅成为展览的舞台,灵感的源泉。

The ground floor of the new Montaigne Avenue store is a circular room, a gallery entrance, a welcome space, a platform in the middle and a bench on the side wall. The hall becomes the stage of the exhibition and the source of inspiration.

零售空间占据了一栋建于 1910 年,外观华丽的庄严建筑的两层楼,却采用对比鲜明的简约室内设计,继一年半前在东京开设新旗舰店后,创意总监Lucie和Luke Meier再次与英国建筑师John Pawson合作。相当相似的设计规范适用,但也进行了调整以适应该地点的建筑和尺寸。

The retail space occupies two floors of a magnificent and solemn building built in 1910, but adopts a contrasting and simple interior design. After opening a new flagship store in Tokyo a year and a half ago, creative directors Lucie and Luke Meier once again cooperated with British architect John Pawson Quite similar design codes apply, but they have also been adjusted to suit the buildings and dimensions of the site.

进入店内,购物者发现自己置身于一个极简主义的半圆形前厅,只有一个展示、弯曲的长凳和时尚的金属衣架。墙面和天花板采用Matteo Brioni- terracalix-光滑系列打造而成。

Entering the store, shoppers find themselves in a minimalist semi-circular lobby with only a display, curved benches and fashionable metal hangers. The walls and ceilings are made of Matteo Brioni terracalix smooth series.

一个旋转的楼梯,采用带有嵌入式照明的非常轻的木材,通向二楼,由于注入了木材,这里的气氛不那么简朴但兼容。

A rotating staircase, using very light wood with embedded lighting, leads to the second floor. Due to the injection of wood, the atmosphere here is not so simple but compatible.

前室有粉刷墙壁,后室覆盖着木镶板,拼花地板和背光低天花板连接在两个空间。在这里,家具采用深色木材,就翻新的JIL SANDER商店而言,出售该品牌的全系列男女服装、配饰、包、鞋、珠宝和眼镜。

The front room has painted walls, the back room is covered with wood panels, and the parquet floor and backlit low ceiling are connected in two spaces. Here, the furniture is made of dark wood, and in the case of the renovated Jil sander store, the brand sells a full range of men's and women's clothing, accessories, bags, shoes, jewelry and glasses.

Matteo Brioni以其自然的质地与独特的质感为JIL SANDER巴黎旗舰店打造了一所优雅而自然的极简主义空间。

Matteo Brioni creates an elegant and natural minimalist space for JIL SANDER's flagship store in Paris with its natural texture and unique texture.

Matteo Brioni

TerraCalix 光滑系列

 

 

项目信息:

项目名称:巴黎 Jil sander 商店

设计师:John pawson

材料使用:

Matteo Brioni

Terracalix-光滑系列

摄影:Andrea martiradonna