In Milan, Furla opened its flagship store at Cathedral Square during Milan Fashion Week. British architect Davy Chiperfield and his studio in Milan have designed a real concept shop: “Working with the Furla and Furlanetto families to find an architectural expression for this historic brand is a satisfying process.”
 

奇普菲尔德说:“我们一起努力在一个新的建筑空间里为主要产品创造一个故事，来解释它的坚韧。”“我们很自豪能在这个复杂的时刻揭开这个令人兴奋的新项目。”

“We are working together in a new building space to create a story for the main product to explain its resilience,”Chipfield said. “We are proud to unveil this exciting new project at this complex time.”
 

奇普菲尔德想要传达一个乐观和有弹性的信息，因为奇普菲尔德坚信，尽管这段时间很艰难，物理零售行业对像Furla这样的品牌来说仍然特别重要。“我们也很荣幸能与著名建筑师大卫·奇普菲尔德(David Chipperfield)和他在米兰的工作室一起工作。奇普菲尔德完美地体现了该品牌一贯的优雅和务实精神。”

We wanted to send an upbeat and resilient message because we firmly believe that, despite the tough times, the physical retail sector is still particularly important for brands like Furla. “We are also honoured to be working with renowned architect Davy Chipperfield and his studio in Milan, which is a perfect example of the elegance and pragmatism of the brand.”
 

新地点庆祝博洛尼亚标志的传统，博洛尼亚是一个以独特拱门形状的城市和文化中心而闻名的城市和文化中心。

The new site celebrates the traditions of Bologna, a city and cultural center known for its distinctive arch-shaped City and Cultural Center.
 

它的外观尊重Furla基金会大楼的建筑，而它的内部则以使用母体马里亚里(mariali)为特征，就像用各种天然黏土混合物雕刻的原始泥土一样。

Its exterior respects the building of the FURLA foundation building, while its interior is characterized by the use of the Matrix Mariali, like raw earth carved from a variety of natural clay mixtures.
 

在商店里也可以找到“Talentum Tolerare”，这是概念艺术之父Joseph Kosuth的一件艺术品。他的雕塑象征着对艺术的兴趣，并向同名基金会的人才和新兴人才致敬。

“Talentum Tolerare,”a piece by Joseph Kosuth, the father of conceptual art, can also be found in stores. His sculptures symbolise an interest in art and pay tribute to the talents and emerging talents of the eponymous foundation.
 

项目信息

Information

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项目名称: Furla米兰旗舰店

PROJECT: Furla Store in Milan

项目类型：新建筑

TYPE: New Construction

项目地址: 米兰

LOCATION : Milan

定制设计: David Chipperfield 建筑事务所设计

ARCHITECT: David Chipperfield 

使用材料： Matteo brioni smooth 

Materials: Matteo brioni smooth